Eugene Investment & Securities Launches Brand Goods Series "HOTEL EUGENE"

Eugene Investment & Securities has launched a goods series called "Hotel Eugene," embodying the brand philosophy of being a "customer companion." Image of the Hotel Eugene tea set goods.

Eugene Investment & Securities (Co-CEOs Yoo Changsoo and Ko Kyungmo) announced on the 28th that it has launched a series of goods called "HOTEL EUGENE," which embodies the brand philosophy of being a "customer companion."

This series of goods reflects Eugene Investment & Securities' brand philosophy of becoming a true companion in customers' daily lives, extending beyond financial services. In particular, the name "HOTEL EUGENE" was inspired by the hope that customers will remember every moment with Eugene Investment & Securities as comfortable and special, just like a stay at a hotel.

Eugene Investment & Securities put great effort into selecting goods that allow customer-centric values to be experienced emotionally in daily life. As a result, two products were chosen: a tea set and a lamp.

The tea set was inspired by the concept of a hotel's welcome tea. It is designed to convey the message "always together with the customer," and consists of "Morning Tea" to encourage the start of the day, "Night Tea" to accompany the end of the day, and an exclusive tea mug.

The morning tea, "Morning Muse," is a white tea-based blend, crafted to help start the day energetically with its refreshing and clean flavor. The night tea, "Noble Nocturne," is a caffeine-free blend based on rooibos, featuring a subtle vanilla sweetness and a hint of malt whisky aroma, providing comfort and an emotional afterglow in the evening as customers wind down their day.

The second product, the portable lamp "Shamrock," symbolizes Eugene Investment & Securities' commitment to always illuminating customers' daily lives and supporting their journeys together. Its design features a silhouette of a three-leaf clover, representing happiness and hope.

Last year, Eugene Investment & Securities also collaborated with social startups to create the "Partner Finance Kit," which embodied the values of mutual growth and coexistence. Social enterprises Kishihi and KIMU Studio participated in everything from planning to production, presenting goods such as a wine carrier and a golf ball holder.

Lee Okhyeong, Head of New Growth Strategy Investment at Eugene Investment & Securities, who planned this brand goods series, stated, "These goods were designed not just as simple gifts, but as a medium that creates an emotional connection between the customer and the brand. Going forward, we will continue to launch a variety of lifestyle goods based on the HOTEL EUGENE spatial concept to further strengthen our relationship with customers."

The "HOTEL EUGENE" goods, produced in collaboration with the design company Hohoho, are available for purchase on the HOTEL EUGENE brand website and on interior specialty shopping malls.