Strengthening Informational Content for Partner Brands
Providing Operational Policy and Educational Content
Musinsa recently opened the "Musinsa Partner Stage" as an official communication channel for brands listed on its currently operating platforms: Musinsa Store, 29CM (29centimeter), and Musinsa Global Store.
Previously, communication channels with partner brands were managed separately by each platform. Now, they have been unified under the "Team Musinsa" initiative.
Through the Partner Stage, Musinsa provides information such as platform-specific operational policy announcements and analyses of fashion product trends. The main content categories include business strategy, growth solutions, education, and fashion reports.
In addition, Musinsa invites external experts to provide high-quality educational content in areas that partner companies typically find difficult to access, such as quality control and intellectual property (IP) protection. Notable examples include on-demand replays of recent sessions on apparel product labeling management and basic tax education for small startups.
A Musinsa representative stated, "By integrating the previously separate communication channels for partners on platforms like 29CM and the Global Store, we have strengthened the Partner Stage by gathering only practical information that supports the business growth of our partner brands, such as platform-specific operational policy guidelines, education, and trend insights." The representative added, "Going forward, we plan to further enhance the effectiveness of the Partner Stage as an efficient communication hub that enables Team Musinsa and its partner brands to grow together."
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