AESTURA Officially Enters Canadian and Australian Markets, Accelerates Global Expansion

Expansion into North America and Oceania through Exclusive Sephora Partnership
Targeting Sensitive Skin Customers with Atobarrier365 Line

Amorepacific announced on July 25 that its brand 'AESTURA' has officially entered the Canadian and Australian markets, following its launch in the United States.

AESTURA entered the U.S. market in February through an exclusive partnership with Sephora, the world's largest cosmetics retailer. Next month, the brand will be available to local customers through Sephora's online and offline stores in Canada and Australia.

Estra product image. Amorepacific.

In the Canadian and Australian markets, AESTURA will primarily feature the Atobarrier365 line. The brand will launch eight products, including Atobarrier365 Cream, Bubble Cleanser, Serum, Hydro Essence, Lotion, Soothing Cream, Mist, and Body Lotion, as well as a best-seller trial kit. Since its launch, the AESTURA Atobarrier365 Cream has sold over 7 million units, making it a best-selling product that is also receiving positive feedback in the U.S. market.

An AESTURA representative stated, "We are delighted to officially introduce AESTURA products to the Canadian and Australian markets following our launch in the U.S. We will continue to strengthen AESTURA's recognition as a leading K-beauty derma brand, building on over 40 years of research expertise."

AESTURA has grown into a K-beauty derma brand based on its derma heritage originating from Pacific Pharmaceuticals and Amorepacific's research expertise. Starting with its entry into the Japanese market in September 2023, the brand has expanded into global markets including Vietnam, Thailand, and the United States. Following its launches in Canada and Australia, AESTURA plans to further expand its brand coverage into broader global markets.