Season 2 Sales Surpass 60,000 Units in Just One Month
More Than Double Last Year's Figures
Team-Specific Merchandise Gains Popularity Among Women in Their 20s
Live Pro Baseball Broadcast at Indoor Theater on August 2
Everland, the resort division of Samsung C&T Corporation, is captivating the hearts of 10 million baseball fans through a unique collaboration with professional baseball.
Everland's recently launched limited edition pro baseball merchandise "ChoegangResi" Season 2 has surpassed 60,000 units sold in just one month, gaining significant popularity. This represents more than double the sales compared to last year. This year, Everland has increased the number of collaboration merchandise items to about 110, approximately four times more, and expanded participating teams to nine. Staff members introducing various merchandise at the "KBO ChoegangResi Store" set up within Everland. Photo by Samsung C&T Corporation
On July 24, Everland announced that sales of its limited edition pro baseball merchandise "ChoegangResi" Season 2, which was launched on June 23, have surpassed 60,000 units in just one month. This is more than double the sales of Season 1, which was first introduced last year.
Everland has been offering a diverse range of ChoegangResi merchandise to fans since last year, featuring a collaboration between the cute red panda character Resy & Friends IP and the Korea Baseball Organization (KBO). During Season 1, the merchandise sold out online on the day of release, receiving an enthusiastic response from fans. In response, for Season 2 this year, Everland has increased the number of collaboration items to about 110, including plush dolls, badges, and keyrings?approximately four times more than before?and expanded the number of participating teams to nine.
ChoegangResi merchandise is available at the KBO ChoegangResi Store, which opened in Everland on July 11, as well as through KakaoTalk Gift online.
Recently, ChoegangResi merchandise has been particularly well received among baseball fans, especially women in their 20s who are leading the current boom in professional baseball. The special collaborations with fans' favorite teams, the cute character designs in baseball uniforms, and other elements that appeal to the younger generation's passion for their teams and desire to collect merchandise are believed to be driving the popularity of ChoegangResi goods.
Starting earlier this year with the twin pandas Ruibao and Huibao joining as Samsung Lions junior members, Everland has continued its collaborations with professional baseball, including live broadcasts of games at Four Seasons Garden and participation in the KBO All-Star Fan Fest. These ongoing efforts to connect with baseball fans have also contributed to the popularity of ChoegangResi.
On the evening of August 2, during the peak of the summer holiday season, Everland will host a live broadcast of the professional baseball game between the LG Twins and Samsung Lions in its indoor theater. The "Two Park Event," which allows Caribbean Bay visitors to enjoy free admission to Everland from the afternoon of their visit, will run until August 24, enabling Caribbean Bay guests to cool off with water activities and then enjoy a pro baseball game at Everland.
In collaboration with CGV, an instant lottery event will be held on August 2 for Everland and Caribbean Bay visitors, offering prizes such as ChoegangResi keyrings, movie tickets, and KBOxCGV merchandise. On August 3 at 6 p.m., a special screening titled "Cool Baseball Broadcast with ChoegangResi" will take place at CGV Wangsimni, featuring a live broadcast of the game between the Hanwha Eagles and Kia Tigers. All attendees will receive a ChoegangResi keyring as a commemorative gift.
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