GS25 to Launch Health Supplements at 5,000 Stores... Small Packs of Vitamins and Probiotics

Launched in One-Week to One-Month Packs at Around 5,000 Won
Sales of Health-Oriented Products Surge 98.6% in the First Half of the Year

GS25, the convenience store chain, announced on July 24 that more than 30 types of health functional foods?including vitamins, probiotics, omega-3, and liver health supplements?will be available at approximately 5,000 stores nationwide starting in early August.

The company has designed these offerings by packaging popular products from well-known brands in small quantities, ranging from a one-week to one-month supply, allowing customers to purchase them at an affordable price point of around 5,000 won. GS25 is collaborating with companies such as Samjin Pharmaceutical, Chong Kun Dang, Dong Wha Pharm, Chong Kun Dang Health, RU21, Extreme, Dongkook Pharmaceutical, and Dong-A Pharmaceutical. By reducing packaging size and diversifying the lineup by function, GS25 aims to establish itself as a convenience store-based health solution targeting everyday and repeat consumption.

A model is holding a health functional food product at GS25. Provided by GS25.

GS25 cited the recent surge in demand for health-related foods at convenience stores as the background for this strategic introduction. In fact, sales of health-oriented general foods increased by 40.7% in 2022, 26.2% in 2023, and 33.7% in 2024. In the first half of 2025, sales soared by an impressive 98.6% compared to the same period the previous year, demonstrating explosive growth. This trend reflects the growing popularity of "convenience store health consumption," as more people seek easy ways to maintain their health in daily life.

GS25 plans to install dedicated display shelves and promotional materials at about 5,000 stores specializing in health functional foods to increase product reliability and customer awareness. In September, the company will expand its differentiated lineup by adding imported premium products and new releases from major domestic pharmaceutical companies to meet premium demand as well.

Go Woong, MD of the Life Living Team at GS Retail, stated, "GS25 is evolving into a 'health solution platform' that combines accessibility and practicality in response to the rapidly growing health-related consumption trend," adding, "We will support customers' daily recovery and condition management by providing reliable health functional foods at reasonable prices."