Busan Bank Holds Second Half Management Strategy Meeting: "Substantial Growth and Regional Coexistence"

On the 21st, BNK Busan Bank held its 2025 second half management strategy meeting at the main branch auditorium, sharing its management performance for the first half of this year and presenting its strategic direction for the second half under the theme of "Substantial Change Toward the Future." The meeting was attended by approximately 340 people, including President Bang Seongbin, the management team, and branch managers.

This management strategy meeting was held under the slogan "Reload (再裝塡): Reload," which conveyed the message, "Let us move forward into the future with thorough preparation and unwavering resolve." During the meeting, a video outlining BNK Financial Group's new direction for finance was shown to share the group's response strategies and tasks in the rapidly changing financial environment with all employees. Awards were presented to top-performing branches in the first half of the year and to winners of the artificial intelligence (AI) contest, and an AI-produced opening video symbolizing digital transformation and business innovation was also screened.

In addition, through a talk concert-style communication program called "Management ReaL Talk," the management team listened to employees' voices in real time and engaged in candid discussions on major issues, thereby broadening the scope of communication.

Busan Bank held its 2025 second half management strategy meeting on the 21st at the main branch auditorium, sharing the management performance for the first half of this year and presenting the strategic direction for the second half under the theme of "Substantial Change Toward the Future." Busan Bank

Meanwhile, Busan Bank plans to establish the "Regional Economy Hope Center" through an organizational restructuring in the second half of the year and strengthen customized financial support for small business owners and vulnerable groups. The bank will also launch the new "Marine Finance Department" to expand support for key regional industries such as marine, logistics, and shipbuilding, thereby actively pursuing practical initiatives for the sustainable growth of the regional economy.

Bang Seongbin, President of Busan Bank, stated, "At a time when uncertainty in the financial environment is increasing, it is more important than ever to build long-term competitiveness rather than focus on short-term results," emphasizing, "The second half of 2025 is the time for Busan Bank to achieve qualitative growth based on its unique fundamental competitiveness."

He continued, "As various changes are occurring in the Busan region recently, Busan Bank, as a leading local financial institution, must play a proactive role in addressing regional issues," adding, "We must take the lead in supporting the growth and recovery of small business owners to revitalize the regional economy, and respond flexibly to changes in digital technology, including AI."

He also added, "Internal controls and sound finance must be practiced in everyday operations, as these will be the core foundation for Busan Bank to become a more trusted institution by customers and society."