"Manage Blood Sugar and Body Fat Simultaneously"... CJ Wellcare Launches 'Innerbee Slimming Starter'

Strengthening the Inner Beauty Lineup

CJ Wellcare has strengthened its inner beauty product lineup.

On July 22, CJ Wellcare announced the launch of the "Innerbee Slimming Starter," a product designed to help manage both blood sugar and body fat. The product was developed to meet the needs of young customers who are increasingly interested in health management, such as consuming vegetables before meals to prevent postprandial blood sugar spikes.

The "Innerbee Slimming Starter" is a convenient liquid ampoule that contains 20 types of fruit and vegetable ingredients, and is characterized by its inclusion of 5,000 mg of dietary fiber in the form of indigestible maltodextrin. Indigestible maltodextrin is known to delay the digestion and absorption of carbohydrates, helping to suppress postprandial blood sugar increases and lower intestinal cholesterol levels.

Another ingredient in this product, Garcinia Cambogia extract, is recognized by the Ministry of Food and Drug Safety for its functionality in reducing body fat. It is effective in inhibiting the conversion of excess carbohydrates into fat.

CJ Wellcare Innerbee Slimming Starter. CJ CheilJedang

This new product was developed with the direct participation of well-known creator Alice Funk, who was involved in every stage of the process from planning to testing over approximately six months, based on her own blood sugar management and diet expertise. With about 800,000 subscribers, Alice Funk is a popular influencer among the MZ generation in the fashion and lifestyle sectors. Since last year, she has continuously collaborated with CJ Wellcare, sharing reviews and content about products such as the "Innerbee Slimming Shot," which ranked first in sales at Olive Young, and other diet health functional foods.

CJ Wellcare plans to further strengthen its presence in the inner beauty market by introducing new products such as the "Innerbee Slimming Starter." To this end, the company renewed the Innerbee brand in May with the goal of "Beauty True to Myself." Recently, CJ Wellcare also expanded its product lineup for women's health by launching the "Innerbee Balance Inositol Jelly," which helps regulate physiological functions in the body.

A CJ Wellcare representative stated, "'Innerbee Slimming Starter' is a product that helps manage health and inner beauty with one bottle before a meal," adding, "We will continue to introduce differentiated products that meet the diverse needs of our customers."