Pop-up Store Open Until August 3 to Celebrate FC Barcelona's Visit to Korea
Over 600 Items Including Official FC Barcelona Jerseys Available
Lotte Department Store announced on the 22nd that it will operate an "FC Seoul VS FC Barcelona" pop-up store at the 1st floor atrium of Jamsil Lotte World Mall from the 23rd to the 3rd of next month.
This pop-up store is an event organized to commemorate the friendly match between FC Seoul and FC Barcelona, which marks the first game of FC Barcelona's Asia tour. The event brings together a variety of content for football fans, including uniforms and merchandise, an archive exhibition showcasing player records, a photo zone, and on-site events. This visit by FC Barcelona is their first in 15 years, drawing significant attention from domestic football fans.
Lotte Department Store announced on the 22nd that it will operate an "FC Seoul VS FC Barcelona" pop-up store on the 1st floor atrium of Jamsil Lotte World Mall from the 23rd to the 3rd of next month. Photo by Lotte Department Store
The pop-up store will showcase a total of around 600 different merchandise items. Popular products such as FC Barcelona's classic jerseys, scarves, and keyrings will be unveiled for the first time at the pop-up store. In particular, the official uniform featuring the name and number of Lamine Yamal, often referred to as the "second Messi," will be available in limited quantities. Visitors can also find FC Seoul's classic jerseys and official uniforms, as well as the recently released "FC Seoul X Jjanguineunmotmallyeo" merchandise.
Representative items include FC Barcelona's classic jersey t-shirts, black t-shirts, scarves, Coupe Bear keyrings, as well as FC Seoul's 1983 jersey and classic collared shirts.
Promotions and events will also be held. To coincide with the friendly match scheduled for the 31st at Sangam World Cup Stadium, a score prediction event will take place. From the 23rd to the 30th, customers who visit the pop-up store and correctly predict both the match score and the first scorer will be entered into a draw, with one winner each receiving either a "Lionel Messi autographed uniform frame" or a "Lingard & Jung Seungwon autographed uniform frame," for a total of two winners. In addition, on the 28th at 7 PM, FC Seoul players Jung Seungwon and Kim Jinsu will participate in a fan meeting and autograph session.
There are also promotions linked to the friendly match. The first 300 customers each day who visit the pop-up store and participate in a QR authentication event will receive a limited-edition pop-up store fan. Customers who spend over 100,000 won will receive prizes such as FC Seoul fan meeting entry tickets, match tickets, and new apparel. Customers who post a verification of their visit to the pop-up store on their personal social media accounts will be entered into a draw to win FC Seoul uniforms or FC Barcelona apparel.
Jin Seunghyun, Head of Fashion at Lotte Department Store, stated, "This pop-up store was organized to provide a special experience for domestic and international football fans in celebration of FC Barcelona's Asia tour and their first visit to Korea in 15 years." He added, "Just as previous content combining sports and retail at Lotte Department Store, such as the 'Ohtani X New Balance' and 'FC Seoul' exclusive pop-up stores, have been hugely successful, we expect this pop-up store to attract significant interest from our customers as well."
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