ChildFund Korea and Subway Launch "Subport You" Child Support Campaign

Child welfare organization ChildFund Korea (Chairman Hwang Younggi) announced on July 21 that it will launch the "Subport You" campaign in partnership with Subway to support the healthy growth of children. "Subport You" is an online regular donation campaign jointly organized by ChildFund Korea and Subway, and is a socially responsible consumption project in which both donors and children participate.

Under this campaign, donors who sign up for a monthly regular donation of at least 10,000 KRW to ChildFund Korea will receive a Subway mobile coupon worth 20,000 KRW. An identical coupon of the same value will also be provided to children from vulnerable groups across the country. A total of 15,000 Subway mobile coupons, worth approximately 300 million KRW, will be distributed to both donors and children.

All donations will be used for ChildFund Korea's "Child Nutrition Support Project," which aims to help children who do not have access to adequate healthy meals receive balanced nutrition.

ChildFund Korea and Subway previously held a participatory donation event in July 2024 through the mobile game "Flying Sandwich."