Fall to Bring Mountain Film Festival Edition
Dynamic Animated Characters Receive Positive Response from Citizens
Content Expansion Accelerates Using Haetteumi IP
The "Haetteumi Sports Team" mobile emoticon, created by Ulsan Uljugun using its official character "Haetteumi," is enjoying explosive popularity.
On July 21, Uljugun announced that it had distributed 50,000 Haetteumi Sports Team emoticons for free to subscribers of the Uljugun KakaoTalk channel starting from 2:00 p.m. on July 18, and that all the emoticons were claimed within about 50 minutes of the launch.
These emoticons were available not only to existing subscribers but also to new subscribers, and can be used for 30 days after download.
The newly released emoticons feature animated characters representing Uljugun's professional sports teams (Ssireum, Bowling, and Dance Sports). There are a total of 16 types, including expressions such as "Euratchacha," "Dance Dance," and "Perfect." Each emoticon showcases Haetteumi's cute and lively movements along with phrases symbolizing each sport, drawing significant attention.
In October of last year, Uljugun also distributed 25,000 Haetteumi emoticons, which were claimed in a short period of time. The second batch, released in December of the same year, was also fully claimed within two hours, demonstrating continued enthusiasm. This third batch of emoticons has once again exceeded expectations, reaffirming the brand value of the Haetteumi character.
Buoyed by this popularity, Uljugun plans to produce new emoticons for the upcoming fall season that will feature local resources such as the Yeongnam Alps and the Ulju Mountain Film Festival.
An Uljugun official stated, "We planned these emoticons to widely promote both the Haetteumi character and Uljugun's professional sports teams," adding, "We will focus on creating a variety of customized content to further spread Uljugun's friendly and positive image."
In addition to emoticons, Uljugun is actively utilizing the Haetteumi character in various fields such as SNS content and merchandise, and plans to further expand its use to enhance awareness and favorability for Uljugun.
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