31% of Survey Respondents Prefer Stocks
Government Policies and Easing of Real Estate Concentration Influence Trends
A recent survey found that one out of every three Koreans selected "stocks" as the most advantageous investment method. This is the first time since related surveys began in 2000 that stocks have surpassed real estate to become the most preferred investment option.
On July 18, Gallup Korea announced the results of a public opinion poll conducted among 1,000 adults aged 18 and older nationwide.
This survey was conducted using the CATI (Computer-Assisted Telephone Interviewing) method, with random extraction of virtual mobile phone numbers from the three major mobile carriers. The response rate was 12.8%, and the margin of error was ±3.1 percentage points at a 95% confidence level.
In this survey, conducted from July 15 to 17, 31% of respondents chose "stocks" as the most advantageous investment method. Compared to the previous survey, preference for stocks increased by 17 percentage points over the past two years, and preference for virtual assets rose by 7 percentage points.
Stocks were followed by real estate (23%), savings and installment deposits (20%), and virtual assets (9%). Funds and gold each accounted for 2%, while bonds accounted for 1%.
Preference for real estate dropped by 16 percentage points from 39% in the previous survey. Within this category, preference for apartments and houses decreased from 21% to 14%, while preference for land decreased from 18% to 9%. Real estate, which had consistently ranked as the number one investment method since 2006, has given way to stocks for the first time this year.
Gallup Korea explained, "It appears that the current administration's economic policy, which emphasizes easing the concentration of household assets in real estate and revitalizing the capital market, has had an impact."
By age group, preference for stocks was highest among all age groups except those aged 70 and older. The trend was particularly pronounced among those in their 40s (41%) and 50s (42%), while 30% of respondents in their 20s and 36% in their 30s chose stocks. In the same age groups, the proportion who chose real estate was 24% and 35%, respectively.
Meanwhile, 20% of respondents answered that savings and installment deposits were the most advantageous investment method, down 9 percentage points from two years ago.
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