Bebesup, a brand specializing in baby skincare, announced that its baby cosmetics will participate in the baby products expo 'CBME 2025', held in Shanghai, China, from July 16 to July 18, 2025.
'CBME', the world's largest baby products expo, is a global event that draws attention from the baby products industry every year. Through this expo, Bebesup aims to expand its presence in the global market. In particular, Bebesup baby cosmetics recently attracted attention by obtaining certification from the National Medical Products Administration (NMPA) of China.
The NMPA certification is granted only to products that have proven their safety and quality for infants and young children. With this certification, Bebesup baby cosmetics have once again received official recognition for their high quality and reliability. Furthermore, by participating in CBME, Bebesup plans to further strengthen its position as a high-quality baby cosmetics brand that can be safely used by newborns, not only in the Chinese market but also globally.
Bebesup baby cosmetics are based on proprietary technology developed by the Baby Skin Research Institute, which has specialized in baby skin research since 1995. Notably, Bebesup has exclusively developed the 'Rice Cerabiome' ingredient, which is derived from rice, the safest grain for babies. This unique ingredient has been clinically proven to improve skin hydration for newborns, providing 100 hours of intensive moisture and skin improvement effects.
Additionally, these products became the first Korean baby care items to receive the highest grade (Excellent) in the atopic skin category from Germany's Dermatest, thereby earning international recognition for their safety and effectiveness. Werner Voss, the founder of Dermatest, personally mentioned Bebesup's products, introducing the results of the atopic skin tests and highlighting their safety, which has further enhanced the brand's global credibility and authority.
A Bebesup representative stated, "With our participation in CBME, we will further expand our brand awareness and competitiveness not only in Asia but also in the global market," adding, "We will widely promote Bebesup's brand value, which prioritizes safety and quality, and use this opportunity as a stepping stone for further growth in the global market."
Meanwhile, Bebesup baby cosmetics include a wide range of products such as high-moisture baby lotion, cream, soothing gel, and top-to-toe wash. The brand emphasizes strict quality standards and naturally derived ingredients for sensitive baby skin, earning high trust from consumers.
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