"Showcasing the Brand's Ultimate Capabilities"
On July 17, Shinsegae Casa announced the launch of the luxury mattress collection "MATERASSO HERITAGE" from its eco-friendly sleep brand "Materasso."
"Materasso" became an independent sleep-specialized brand in July 2023, separating from the existing Casamia (CASAMIA) mattress series. This year marks the second anniversary of the brand. To commemorate the occasion, Shinsegae Casa has introduced the high-end "Heritage" collection, priced in the 10 million won range, as part of its strategy to strengthen its presence in the domestic premium bed and mattress market.
The "Heritage" collection represents the pinnacle of Materasso's sleep philosophy and expertise, embodying the brand's highest standards.
For the first time in Korea, the Heritage collection features the "Calico Cotton Pocket Spring" from global steel coil company Leggett & Platt. This innovation reduces friction noise and static electricity between the springs?key elements of a mattress?while enhancing breathability and humidity control.
Additionally, the collection contains 1.7 times more of these springs compared to the existing Forest collection, allowing for more precise absorption of body movements and gentle distribution of weight flow, which helps promote restful sleep. It also incorporates "Horse Tail," a premium natural material used in 19th-century European royal beds, and is coated with natural latex to provide antibacterial and anti-mite properties, creating a hygienic sleep environment.
The surface fabric is made from "Viscose," a luxurious blend of silk and cashmere. The combination of silk's softness and warmth, cashmere's cozy texture, and viscose's excellent moisture absorption and flexibility delivers a comfortable and pleasant sleep experience.
With the launch of the Materasso Heritage collection, Shinsegae Casa plans to gradually expand its product lineup and distribution channels, thereby accelerating the brand's growth. In the second half of this year, the company will also introduce premium bedroom furniture that complements the Materasso Heritage collection, aiming to appeal to high-end interior customers who value the overall atmosphere of their living space.
A Shinsegae Casa representative stated, "We expect the new Materasso Heritage collection to stand shoulder-to-shoulder with prestigious domestic and international mattress brands and to create a new competitive landscape."
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