Various Purchase Benefits Offered Through Promotions
On July 17, Dong Suh Foods announced the launch of the official store for its coffee brand 'KANU'.
The KANU Official Store has been newly launched by integrating the previous KANU website and the event application 'KANU Paddle'. The platform features a one-stop shopping function and a membership program, allowing customers to purchase all KANU products?including stick coffee, coffee machines, capsule coffee, and coffee beans?in one place.
At the KANU Official Store, customers receive membership-tier benefits based on their purchase history and can earn and use 'KANU Points'. KANU Points are automatically accumulated with each product purchase at the official store and can be redeemed for discounts on KANU products, exchanged for KANU special goods, or converted to Naver Pay points. In addition, the store offers exclusive benefits such as a KANU Barista Machine payback program, capsule coffee subscription service, and convenient features like capsule recycling requests.
To celebrate the opening of the KANU Official Store, Dong Suh Foods is holding a prize event for customers who make purchases between July 18 and August 17. The first 5,000 customers to make their first purchase will receive random prizes such as KANU goods, department store gift certificates, and convenience store gift cards through the '100% Prize Event'. Furthermore, for every cumulative purchase of 50,000 won during the event period, customers receive an additional chance to enter a prize draw, with rewards including a 2 million won travel voucher, a tablet PC, and a KANU Barista Machine.
A Dong Suh Foods representative stated, "We opened the KANU Official Store to effectively communicate the KANU brand philosophy and expand customer engagement through the KANU membership program," adding, "We plan to continue offering differentiated customer convenience programs and a variety of purchase benefits in the future."
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