Expanding AI and Digital Strategies
Strengthening Marine Finance
Enhancing the Financial Consumer Protection System
BNK Financial Group (Chairman Bin Daein) announced on July 16 that it has set three major priorities for the second half of the year: regional coexistence and financial consumer protection; strengthening AI and digital finance; and securing asset soundness and qualitative improvement. In line with these priorities, the group and its subsidiaries have implemented organizational restructuring and personnel changes.
The holding company has changed the name of its existing "Group Customer Value Innovation Division" to the "Group AI and Future Value Division" to proactively respond to changes in the AI industry and accelerate group-wide AI transformation (AX). Additionally, it established the "AI Digital Strategy Department" by integrating the Digital Planning Department and the AI Business Team under this new division.
A new strategic organization has also been created to promote balanced regional development and strengthen the marine logistics industry. The "Marine City Strategy Team" was newly established within the Strategic Planning Department to build a support system for completing the Busan-Ulsan-Gyeongnam (BUK) marine capital initiative. The existing Regional Specialized Business Team has been reorganized into the "Southeast Growth Support Team," which will focus on regional industrial collaboration based on data analysis of industries in the southeastern region.
The group's consumer protection function will also be further strengthened. The "Financial Consumer Protection Department" has been newly established under the group compliance officer to enhance the group's overall consumer protection system and expand the internal management functions of the holding company.
Busan Bank has reorganized its existing "Investment Finance Group" into the "Marine/IB Group" to provide customized financial support for key regional industries, and has established the "Marine Finance Department" under it to strengthen ties with the marine, shipbuilding, and logistics industries. In addition, as a follow-up to the "Regional Economy Hope Center" established in June, a financial consultation desk has been set up at the headquarters branch to provide tailored financial consulting for small business owners and financially vulnerable groups.
Gyeongnam Bank also plans to expand practical regional financial support by operating centers at its Masan headquarters and Ulsan branch.
At the group representatives' meeting held on this day, Chairman Bin Daein said, "In line with the relocation of the Ministry of Oceans and Fisheries to Busan, please form a response TFT within the bank centered on the 'Marine City Strategy Team' and fulfill the role of the regional financial sector to ensure a stable settlement."
A BNK Financial Group representative stated, "Going forward, we plan to launch the 'BNK Future Committee' (tentative name), which will be composed of experts in fields such as AI, consumer protection, and regional coexistence. This committee will actively identify practical agendas that respond to government policy directions and concretize the group's future strategies."
BNK Financial Group Headquarters.
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