Korea Tourism Organization and Lotte Card Sign Agreement to Promote Domestic Travel Demand

The Korea Tourism Organization announced on July 16 that it had signed a business agreement with Lotte Card on July 15 at the Lotte Card headquarters to promote domestic travel demand and expand the distribution of domestic travel content.

Sangmin Lee, Acting Director of the National Tourism Headquarters at the Korea Tourism Organization (right), and Jungwook Han, Head of Digi-LOCA at Lotte Card
Photo by Korea Tourism Organization

Through this agreement, domestic travel content from "Korea Travel Easy," the integrated domestic travel information platform operated by the Korea Tourism Organization, will be made available via Lotte Card's "Digi-LOCA" application. In addition, during the second half of the year, the scope of cooperation will be expanded to promote the Korea Tourism Organization's "Employee Vacation Support Program" through Lotte Card's "Selly" platform for small business owners and self-employed individuals, further boosting domestic travel.

Sangmin Lee, Acting Director of the National Tourism Headquarters at the Korea Tourism Organization, stated, "We will continue to pursue various collaborations to enhance accessibility and utilization of domestic travel information through partnerships with private platforms, and to ensure that these efforts lead to a tangible increase in domestic travel demand."