Launch of Stray Dog Adoption Platform 'Mongsfield'
Joint Development of Educational Content with Wellness Experts
Andreuibada, an ESG company that has been developing educational content for a sustainable future, has begun to expand its business in earnest to realize social values such as animal rights protection and education on respect for life.
Having grown on the foundation of environmental and educational initiatives, Andreuibada is expanding its vision to include companion animal welfare and is launching an integrated animal welfare project that combines education and practical action.
▲ Launch of the stray dog adoption platform 'Mongsfield,' leading the way in fostering a culture of responsible adoption
The launch of the stray dog adoption platform 'Mongsfield' goes beyond simply connecting shelters, rescuers, and prospective adopters. It is designed to function as a full lifecycle platform for companion animals, providing pre-adoption counseling, pet care education, and post-adoption settlement support.
▲ Animal rights education programs for elementary and youth students
Andreuibada is also operating animal rights education programs for elementary and youth students. The company is developing content that teaches the value that 'every life deserves respect,' helping children learn attitudes of respect for life and coexistence.
Through these programs, children can immerse themselves in digital storybooks, AI speakers, and experiential kits, making learning enjoyable. The company presents an integrated ESG learning model where environmental education and animal rights education are naturally connected.
▲ Development of animal behavior and companion animal wellness educational content
Andreuibada is jointly developing training content with animal behavior and rehabilitation specialist Lee Hyunwook to support the emotional recovery and socialization of stray dogs. This content is also designed for use in pre- and post-adoption education for guardians.
This is recognized as a practical welfare model that supports a 'new beginning' for stray dogs, going beyond simple rescue activities.
For this project, Andreuibada has signed an official memorandum of understanding (MOU) with trainer Lee Hyunwook and plans to expand partnerships with stray dog shelters, local governments, and educational institutions in the future.
In particular, in the second half of 2025, Andreuibada plans to launch a companion dog adoption and adoption protection education program in collaboration with the Gangbuk 50 Plus Center.
Baeksong Lee, CEO of Andreuibada, stated, "We will do our best to help create an animal welfare ecosystem that both companies and citizens build together through ESG activities that go beyond education and lead to social action."
By expanding its initiatives for stray dog protection and education on respect for life through a variety of content?such as its environmental storybook series, ESG kits, and media content that connect environment and education?Andreuibada is expected to further embody its philosophy as an ESG company and open a new chapter in education on respect for life for future generations.
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