[Market Focus] SOOP’s Earnings Driven by Advertising Growth This Year

SOOP shares are showing strong performance. A securities firm’s analysis report indicating a sharp increase in advertising revenue appears to be influencing the stock price.

As of 10:58 a.m. on July 15, SOOP was trading at 96,400 won, up 6.4% from the previous trading day.

Kang Seokoh, a researcher at Shinhan Investment Corp., stated, "We estimate that SOOP recorded 120.7 billion won in operating revenue and 33 billion won in operating profit in the second quarter of this year," adding, "It likely met the market consensus for operating profit of 33 billion won."

He continued, "Advertising is expected to benefit from the growth of content-based ads and the consolidation effect of PlayD," and added, "By acquiring PlayD, SOOP has secured all capabilities in the advertising business, ranging from influencer advertising to traditional performance and branding marketing."

He also analyzed, "SOOP is expected to benefit from increased game advertising revenue as Korean game companies recover this year," and noted, "The growth potential of the influencer-based advertising market remains high." In addition, he emphasized, "Going forward, attention should be paid to high growth in advertising," and projected, "Advertising revenue this year is expected to reach 134.1 billion won, up 64.1% from the previous year."