Five Varieties Released in Collaboration with Renowned Wineries from Australia and Chile
Priced 2,000 Won Lower Than the 2014 Launch Price
On July 15, Homeplus announced that it would be offering a limited sale of five popular items from its ultra-high value-for-money wine series, "Vineyard," at 4,990 won, which is lower than the original launch price, to mark the 10th anniversary of the brand.
Vineyard is an ultra-high value-for-money daily wine series that Homeplus has been presenting since October 2014 in collaboration with renowned wineries from around the world, including Australia, Chile, Italy, and Germany. It has ranked as the number one selling wine at Homeplus for ten consecutive years, with cumulative sales surpassing five million bottles.
The items released to commemorate the 10th anniversary include three types?Australian Vineyard Cabernet Sauvignon, Shiraz, and Chardonnay?manufactured by Vinarchy, the largest wine company in Australia, and two types?Chilean Vineyard Cabernet Sauvignon and Sauvignon Blanc?produced by Vina Concha Y Toro, the largest wine group in South America. These wines are available at a price 2,000 won lower than the initial launch price of 6,990 won in 2014.
Choi Hyemin, a buyer from the Homeplus alcoholic beverage team, stated, "We boldly lowered the price to offer value-for-money wines that can satisfy customers during this era of high inflation," adding, "We plan to continue expanding Homeplus's 'mega hit' wine series, including Vineyard."
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