Three Carefully Selected Supermarket Items at the Lowest Online Prices Until Midnight
Focus on Fresh and Processed Foods Including Seasonal Agricultural, Marine, and Livestock Products
Available Until Early September
On July 15, 11st announced that it will open the "Late Night Mart" shopping section, where merchandise planners (MDs) carefully select supermarket products and offer them at the lowest online prices every day from 9 p.m. to midnight, until early September.
Late Night Mart is a shopping section targeting homemakers who feel burdened by rising grocery prices, office workers who shop for groceries after work, and customers who prefer online shopping due to record-breaking heatwaves. The section focuses on fresh and processed foods such as seasonal agricultural, marine, and livestock products, as well as home meal replacements (HMR), offering a limited quantity of three items per day. Ordered products are shipped the very next day.
Starting today at 9 p.m., 11st will offer "Wandomam Hankkiddukttak Abalone Porridge" (3 packs), made with domestic ingredients such as whole abalone from Wando, glutinous rice, and chives, for 15,900 won (a 38% discount from the original price); "Dumesangol Chilled Samgyetang Chicken," prepared fresh on the same day to ensure freshness, for 12,900 won (a 20% discount); and two packs of "CJ Gourmet Sobaba Chicken" for 13,900 won (a 34% discount) through Late Night Mart.
By clicking the "Late Night Mart" icon in the shortcut menu on the home screen of the 11st mobile app, customers can check the products available for sale on the current day and the following day. On July 16, special deals are scheduled for "Nonghyup Safe Hanwoo Beef Bone Soup Bones" (4kg for 9,900 won), "Jidopyo Sungkyung Gim Traditional and Green Laver Mixed Table Gim" (48 pieces for 15,960 won), and "Sweet Potato and Sweet Pumpkin Puff Snacks" (4 pieces for 9,500 won).
Since last year, 11st has been strengthening its ultra-discount sales strategy. Following the "10-Minute Rush," which surpassed a cumulative transaction volume of 11 billion won within nine months of its launch, the company is currently running other ultra-discount events such as "60-Minute Rush," "One Day Big Deal," and "E-Coupon Mega Day" to reduce price burdens.
Ko Kwangil, Head of Sales Group at 11st, said, "We are bringing back the 'Late Night Mart' section, which was first introduced and gained popularity during the 'Grand 11st Day' event in May, to coincide with the tropical nights when going out is burdensome." He added, "Customers will be able to enjoy a wide variety of carefully selected foods, including products from 11st's 'Fresh Table' known for its excellent freshness through direct delivery from the source, fast delivery service 'Shooting Delivery,' and high-quality local specialties from regional Nonghyup cooperatives and producers nationwide."
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