Joint Brand Marketing... Easing Financial Burdens for Commercial Vehicle Customers
iM Capital, a subsidiary of iM Financial Group, announced on July 14 that it had signed a commercial vehicle finance business partnership agreement with Tata Daewoo Mobility at the Tata Daewoo Sales Seoul Office in Sangam-dong, Seoul, on July 10.
From the left, Kim Taesung, President of Tata Daewoo Mobility, and Kim Sungwook, CEO of iM Capital. iM Capital
The company explained that the partnership was established to reduce the financial burden for commercial vehicle buyers and to provide more tangible purchase benefits.
Through the agreement, the two companies will jointly develop and offer competitive installment finance products for customers purchasing new vehicles from Tata Daewoo Mobility.
They plan to design a financial structure that lowers the initial capital burden, which has traditionally acted as a high entry barrier in the commercial vehicle finance market, and minimizes the repayment burden for customers.
iM Capital will leverage its financial expertise to provide customized financial solutions that reflect each customer's repayment capacity and driving patterns. Tata Daewoo Mobility will ensure stable vehicle supply and support sales by utilizing its nationwide sales network.
The two companies plan to go beyond product launches and engage in joint brand marketing. Through this, they aim to simultaneously strengthen Tata Daewoo Mobility's brand value and iM Capital's competitiveness in financial services. They plan to deliver more intuitive and tangible benefits to customers.
In particular, they will pursue various collaborative marketing initiatives, such as joint promotions through the nationwide sales network and joint advertising via digital channels. The companies also intend to actively gather customer feedback to continuously improve product and service quality.
Going forward, they plan to establish a collaborative system that can jointly respond to future mobility trends, such as the expansion of eco-friendly vehicles.
Kim Sungwook, CEO of iM Capital, said, "This partnership is a meaningful first step toward expanding the commercial vehicle finance market," adding, "Through this collaboration, we plan not only to meet the financial needs of commercial vehicle customers but also to seek new business opportunities in various mobility finance sectors together."
Kim Taesung, President of Tata Daewoo Mobility, stated, "Even amid persistently high interest rates and changing business environments, our role is to provide practical alternatives so that customers can purchase vehicles rationally," and added, "This agreement goes beyond a simple partnership and will serve as an opportunity to lower purchase barriers and increase customer satisfaction."
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