'Drop the Beat' Promotion Runs Until August 17
Targeting Outbound Travelers During Summer Vacation
Prize Draw for Purchases of Just 1 USD Online or Offline
Bithumb Deposit Credits Offered to All Customers
Shilla Duty Free announced on July 14 that it is launching a mega promotion called 'Drop the Beat' for domestic customers in collaboration with the local virtual asset exchange 'Bithumb' to mark the summer vacation season.
First, the company is holding a giveaway event offering random Bithumb deposit credits and prizes worth up to 50 million KRW. Customers can receive a coupon code from the Shilla Internet Duty Free event page and enter it in the coupon section of the Bithumb app to receive a deposit credit ranging from 1,000 KRW to up to 100,000 KRW.
In addition, during the promotion period, customers who make a purchase of just 1 USD at any Shilla Duty Free on- or offline branch will be entered into a drawing. A total of 111 winners will be selected to receive prizes, including 50 million KRW worth of Bitcoin and a 1 million KRW Shilla Duty Free prepaid card.
Furthermore, Shilla Duty Free customers who newly register with Bithumb and link their account will receive a total of 80,000 KRW in benefits, including a 30,000 KRW shopping voucher usable at Shilla Duty Free online or offline branches and a 50,000 KRW Bithumb voucher.
The Drop the Beat promotion runs until August 17 and is open to participants aged 19 and older. A Shilla Duty Free representative stated, "We expect an increase in outbound travelers during the summer vacation season," and added, "We plan to continuously expand differentiated customer experiences, not only through discount promotions but also through various cross-industry partnerships with different brands."
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