Quality Management System Verified by Full Survey
Inspection Standards Compliance Rate at 87%, Up 28 Percentage Points from Last Year
Mayor Baek Seonghyeon:
"We Will Prove Global No. 1 Status Through the 2027 World Strawberry Industry Expo"
Nonsan City's efforts to produce the world's best strawberries are bearing fruit.
The quality management level of 'Nonsan Strawberry,' the region's representative agricultural product, has significantly improved compared to the previous year.
According to Nonsan City in South Chungcheong Province on July 12, the city held the 'Nonsan Strawberry Quality Management Implementation Evaluation Results Briefing' on July 11 to strengthen the competitive edge of strawberry quality and shared the achievements of quality management, which have been led by the integrated production and distribution organizations.
This evaluation covered nine organizations handling strawberries and assessed eight categories, including producer information management, completion of training, agricultural product safety, work inspection, and sorting quality.
In particular, unlike last year's sample survey, this year a full survey method was used to more closely examine the actual state of quality management.
As a result of the evaluation, the compliance rate with farm inspection standards was 87%, a 28 percentage point increase from the previous year's 59%. This indicates that the quality management system for Nonsan Strawberries has been substantially strengthened.
On this day, Gwangseok Nonghyup received the top organization award, while Nonsan Gyeryong Nonghyup and Nonsan Nonghyup received excellence awards. These cooperatives will be provided with various incentives, including business promotion funds and support for projects to revitalize local distribution.
Based on the results of this evaluation, the city plans to provide customized feedback to each organization and conduct additional field-based training and consulting for areas that need improvement, in order to further enhance quality.
In addition, the results will be actively used as core data for strategies to upgrade the Nonsan Strawberry brand and to enter the premium market.
Mayor Baek Seonghyeon stated, "Nonsan Strawberry is a product that combines taste, quality, safety, and a premium image," adding, "Through the World Strawberry Industry Expo scheduled for 2027, we will prove the global competitiveness of Nonsan Strawberries and change the market structure currently dominated by the United States and Japan."
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