Pop Mart Korea Releases Domestic Limited Edition 'Pino Jelly'

Launch Event Held at Hongdae Flagship Store

Pop Mart Korea announced on July 11 that it has released a domestic limited edition and new products for Pop Mart's flagship IP, 'Pino Jelly.'

Pino Jelly is a jelly boy character who lives in Sweet World, known for his pure and cheerful personality that matches his transparent appearance. The newly released domestic limited edition, 'Pino Jelly Daisy Blister,' is a figure designed to be filled with fragrant daisies. Alongside this, new products such as the 'Pino Jelly Sweet Like Me Series' and the 'Pino Jelly Lollipop Big Figure' have also been introduced.

Pop Mart Korea 'Pino Jelly' Domestic Limited Edition and New Product Release Announcement Image. Pop Mart Korea

Starting today, Pop Mart Korea has created a space on the third floor of its Hongdae flagship store under the concept "Knock, Knock! PINO JELLY's Sweet World," where various promotions will be held to raise awareness of Pino Jelly.

First, a photo zone certification event will be held. Visitors can select Pino Jelly candy props from a candy cart, explore Sweet World, and take photos at various photo zones. If they upload these certified photos to social networking services (SNS), they will receive a Pino Jelly sticker as a gift on-site. In addition, a 'Pino Jelly Gift Set' will be given to selected participants through a drawing.

At the on-site event zone, a 'Human World Travel Agency Roulette Event' will take place. After choosing their favorite Pino Jelly ball, participants spin the roulette, and if it stops on the same space as the selected Pino Jelly, they will receive an additional acrylic keyring. There is also a special event where customers who purchase the 'Pino Jelly Daisy Blister' will receive a Pop Pouch as a gift.

A Pop Mart Korea representative said, "As we have prepared a space and events where customers can experience the globally popular Pino Jelly firsthand, we hope many customers will have the opportunity to fully enjoy the charm of Pino Jelly."