SK Magic Changes Name to 'SK intellix'... Accelerating Transformation into AI Wellness Platform Company

Encompassing the Innovative and Future-Oriented Brand Value
of the Wellness Robotics Brand "NamuX"

SK Magic announced on the 11th that it has changed its company name to 'SK intellix' and will accelerate its transformation into an 'artificial intelligence (AI) wellness platform company'.

Through the name change, SK intellix has established an integrated brand system that goes beyond the previous 'SK Magic' brand image, which was limited to environmental home appliances, and now encompasses the innovation and future-oriented brand value of its newly introduced wellness robotics brand, 'NamuX'.

The new company name, SK intellix, is a combination of 'Intelligent', the core value of AI, and the letter 'X', which signifies the continuous innovation of customer wellness experiences. The name reflects the company's commitment to realizing ongoing innovation as a wellness partner for customers by building an open ecosystem based on AI technology.

On the 10th, Kim Wanseong, CEO of SK Intelecs (fourth from the left), and key executives held an explanatory meeting for employees regarding the company name change and took a commemorative photo.

With this name change, 'SK Magic' and 'NamuX' will clarify the identity and role of each brand and advance their business by focusing on core values such as ▲customer wellness experience ▲AI-based personalized technology ▲building an open ecosystem.

SK Magic, as a health platform brand, plans to create new categories of innovative products and grow into a trusted health business brand. Meanwhile, NamuX, as a wellness robotics brand, aims to establish itself as a leading robotics specialist brand driving wellness innovation through the construction of an open ecosystem and continuous expansion of its functions.

Kim Wanseong, CEO of SK intellix, stated, "With the company name change, we will continue to deliver differentiated experiences and innovative value that did not exist in the market, striving to become a true wellness partner for our customers."