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Starbucks Unveils Korea-Exclusive Beverage for 30th Anniversary of Frappuccino Launch

Harmony of Ristretto Espresso, Caramel, and Brown Sugar
Beach Ball Giveaway Event for Purchases Over 30,000 Won Including Beverages

Starbucks Korea will launch the exclusive 'Cafe Brulee Frappuccino' in Korea starting July 11, in celebration of the 30th anniversary of the Frappuccino.


The 'Cafe Brulee Frappuccino' is a new product that continues the heritage of the Frappuccino. It features two shots of ristretto espresso combined with caramel and brown sugar, creating a harmonious blend of rich coffee flavor and sweetness. In particular, the ristretto is extracted quickly in a short time, which reduces bitterness and maximizes the deep and smooth taste unique to the coffee beans.


Starbucks Unveils Korea-Exclusive Beverage for 30th Anniversary of Frappuccino Launch [Photo by Starbucks Korea]

To mark the launch of this new beverage, Starbucks will hold an event from July 11 to July 13, offering customers an additional three stars when they purchase the drink using a Starbucks Card or a simple payment method.


A giveaway event targeting the summer vacation season has also been prepared. Starting July 11, customers who purchase Frappuccino or blended beverages totaling 30,000 won or more will receive a limited-edition 'Bearista Beach Ball' on a first-come, first-served basis. The beach ball features the cute 'Bearista' character holding a Frappuccino inside a transparent ball, and is available to customers who purchase in-store or via Siren Order.


Beginning July 21, Starbucks will launch its second summer promotion, introducing seasonal limited-edition beverages and food items, and will continue to hold various events to celebrate the 30th anniversary of the Frappuccino.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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