Aiming to Strengthen Presence in Domestic and Global Markets
Adopting a Single-Page Application Format
hy announced on July 10 that it is launching a new homepage.
The new homepage was designed with the goal of strengthening the company's presence in both domestic and global markets. According to the company, the focus was on effectively conveying hy's expertise and credibility, while also enhancing user convenience. The official website will be operated separately from the online mall 'Freddit'.
The main page adopts a single-page application (SPA) format, presenting key content on one page. Bold fonts and ample white space are used to effectively communicate core messages, and hy's unique brand colors are utilized to highlight the company's identity.
The main menu has been streamlined to five items. With clear navigation functions, users can intuitively access information ranging from company introduction to major products. For the research and development (R&D) section, specialized information on probiotics and natural materials is visualized, allowing users to easily grasp hy's technological expertise and achievements. The responsive website design ensures optimized display and functionality across various devices, including PCs, mobile phones, and tablets.
Another feature is the integration of access routes to family sites, which enhances accessibility. Users can conveniently access a variety of services, including the company's own mall Freddit, recruitment, and support for 'Fresh Manager'. A dedicated page for major job interviews is also available for job seekers. Services for global users have also been strengthened, with support for three languages: Korean, English, and Chinese.
Byun Kyunggu, CEO of hy, stated, "The launch of our new homepage is an important step toward communicating more effectively with customers and both domestic and international partners, as well as showcasing our innovative technologies to the world." He added, "We will continue to provide the best digital experience through ongoing updates and improvements."
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