Nolyuniverse Sees 56% Increase in Tour and Activity Transactions in First Half of Year

Ticket Sales Also Up 37% Year-on-Year

The growth of Nolyuniverse's tour·activity segment has been particularly notable.

According to Nolyuniverse on July 10, an analysis of the company's tour·activity category sales data for the first half of this year (January to June) showed that transaction volume increased by 56.3% compared to the same period last year. The number of tickets sold also rose by 37.1%, reflecting the company's consistent response to the growing demand for overseas travel.

By country and region, Japan accounted for the largest share of transaction volume at 33.5%, followed by Europe (12.7%) and Vietnam (12.4%). Notably, China recorded the highest year-on-year increase in transaction volume at 1,480.4%, demonstrating a surge in travelers following the introduction of visa-free entry.

Popular products included major theme parks such as Hong Kong Disneyland and Universal Studios Singapore, as well as tickets for the English Premier League and admission to Bana Hills in Da Nang, all ranking high in sales. Essential transportation passes for independent travelers, such as Osaka Nankai Rapit and Tokyo Skyliner, also made the list. In particular, 3.5 out of every 10 customers who purchased airline tickets also bought transportation passes, with most using them for transfers between airports and downtown areas or accommodations.

Recently, Nolyuniverse launched an exclusive discount promotion for Tokyo Tower for the first time in Korea and became the first domestic OTA to offer tickets for 'Junglia,' the largest theme park in Japan, further expanding its unique product inventory. In addition, the company is focusing on broadening its product categories by selling tickets for live matches of the English Premier League (EPL) and Major League Baseball (MLB) in the United States.

Shin Jeongho, Vice President of Nolyuniverse, stated, "Our strategy of proactively planning and supplying a diverse range of local products has driven the growth of our tour&activity segment." He added, "We will continue to respond quickly to trends and strengthen our product competitiveness so that customers can enjoy even richer travel experiences."