Kakao Reports 19.1 Trillion Won in Production Inducement and 54,000 Jobs Created Last Year

Cumulative Donations on 'KakaoGachiGachi' Reach 93.6 Billion Won

On July 9, Kakao announced that the Kakao Group's production inducement effect last year amounted to 19.1 trillion won, its value-added inducement effect reached 9.1 trillion won, and its employment inducement effect was calculated at 54,000 jobs.

On this day, Kakao released the results of its analysis of the Kakao Group's economic ripple effect for last year, along with 122 indicators illustrating the group's socioeconomic value for this year. This is the second such announcement, following last year's release.

Kakao explained that, as a result of building a digital ecosystem across various fields?including mobile messaging, cultural content, finance, and mobility?the cumulative economic ripple effect over the past three years amounted to a production inducement effect of 51.4 trillion won, a value-added inducement effect of 24.5 trillion won, and an employment inducement effect of approximately 145,000 jobs.

This analysis was conducted with the advice and review of Kim Yongkyu, Professor Emeritus at Hanyang University's Department of Economics; Jeon Hyunbae, Professor at Sogang University's Department of Economics; and Han Jonghee, Professor at Yonsei University's Department of Economics.

This year, the scope of analysis was expanded to allow for an at-a-glance, objective view of the Kakao Group's socioeconomic value. The analysis broadened from 60 indicators across 10 companies last year to 122 indicators across 11 companies this year.

The cumulative donations raised through Kakao's donation platform 'KakaoGachiGachi' reached 93.6 billion won as of April, and the number of fundraising projects amounted to 19,000.

Through sales support provided by the impact commerce platform 'KakaoMakers,' 6,859 tons of agricultural, livestock, and marine products were sold at fair value, while the 'Saegabeochi Project' led to the upcycling of 9.12 million items. In addition, cumulative emoji transmissions reached 280 billion, and 700,000 emoji products have been released, contributing to the expansion of the creator ecosystem.

Kwon Daeyeol, Chair of the ESG Committee of the Kakao CA Council, stated, "Kakao Group plans to further expand its socioeconomic value, focusing on the 10 key areas identified in this analysis."

The economic ripple effect and socioeconomic contribution indicators announced this year can be found on the Kakao corporate website and the Kakao Policy Industry Research Brunch.