Samyangsa Refreshing Zero Lineup Surpasses 12 Million Units in Cumulative Sales

Cumulative Sales of Refreshing Booster Zero Reach 7.77 Million Units
Cumulative Sales of Two Refreshing Stick Zero Products Surpass 5 Million Units

Samyangsa announced on July 9, 2025, that the cumulative sales of its hangover relief brand Refreshing’s Zero (ZERO) lineup of three products surpassed 12 million units last month.

The zero-calorie hangover relief drink, "Refreshing Booster Zero," recorded cumulative sales of approximately 7.77 million units as of last month. The two stick-shaped zero hangover relief jellies, "Refreshing Stick Zero" (Green Apple flavor and Flat Peach flavor), together exceeded 5 million units sold. By product type, the beverage format accounted for about 60% of total sales.

Refreshing Zero Lineup Image. Samyangsa

Refreshing developed its zero hangover relief products in response to the growing health-conscious consumer trend, which has led to the expansion of sugar-free and zero-calorie concepts across various food categories. To date, among hangover relief brands available in convenience stores, Refreshing is the only one to offer both zero-concept hangover relief drinks and hangover relief jellies.

Refreshing plans to continue launching zero-concept hangover relief products to strengthen its dominance in the non-beverage hangover relief market, while also steadily increasing its market share in the beverage hangover relief segment.

Park Seongsu, Head of H&B Business PU at Samyangsa, stated, "Consumers have responded positively to the Refreshing Zero lineup because the products taste good and are low in calories, making them easy to consume without concern." He added, "We will continue to expand our portfolio of zero hangover relief products that deliver effectiveness, taste, and health, further enhancing our presence in the market."