Reflecting the Recent Cup Bingsu Trend
Paris Baguette announced on July 9 that it has launched two new summer beverages: "Milk Cup Bingsu" and "Milk Shake."
The new "Milk Cup Bingsu" is a shake-style product inspired by the recent trend of cup bingsu gaining popularity on social media. It allows customers to conveniently enjoy patbingsu, a classic summer dessert, on their own. The product features a smooth milkshake base topped with whole sweetened red beans and Korean glutinous rice injeolmi coated with soybean powder, recreating the authentic taste of traditional patbingsu.
The "Milk Shake," launched alongside, is a classic, clean-tasting milkshake characterized by its sweet and creamy flavor. Customers can add an espresso shot to enjoy it affogato-style, blending the rich milk base with the flavor of coffee.
A Paris Baguette representative stated, "We are introducing new cool and sweet beverages to help beat the heat this summer," and added, "We hope you find a refreshing break from the scorching weather with Paris Baguette's new drinks."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


