The One Table That Perfects a Sophisticated Space
The new living brand "KAILO" has made its entry into the premium market by officially launching its first product, the "Everdin Sofa Table."
The Everdin Sofa Table is characterized by a silhouette that emphasizes curves over straight lines. It features a sturdy steel frame combined with a high-quality tempered glass top, boasting a high level of completion both visually and structurally. Rather than being the centerpiece of a space, it serves as a "mood maker" that subtly elevates the atmosphere with sophistication.
This product was designed with versatility in mind, making it suitable for various commercial spaces such as showrooms, cafes, and hotels. In fact, KAILO pursues the goal of creating objet furniture that achieves a sense of completion, following the brand philosophy of "emotional appeal that fits both homes and commercial spaces."
Despite being in the early stages of its launch, customer response has been positive. The product has received particular attention through the brand's own online store, and KAILO is steadily building brand recognition through emotion-driven content on social media. The strategy is to infuse "emotion" into customers' spaces, rather than relying on simple advertising.
Kim Yeongeum, CEO of KAILO, stated, "KAILO's first product is not just a table, but an embodiment of our brand philosophy," adding, "We focused on balancing design, structure, and emotion, and we plan to continue introducing products that maintain this sense of balance."
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