Actress Park Jinju Sings Promotional Song for National Intangible Heritage

Soundtrack and Music Video for "Boyiji Anado" Released on July 7
Video Contest on Community Categories Also Announced

The Cultural Heritage Administration and the National Heritage Center released the soundtrack and music video for the national intangible heritage promotional song "Boyiji Anado," sung by actress Park Jinju, at noon on July 7. The song expresses the value of national heritage that remains precious to us even if it is not visible. Composer Yoon Ilsang was responsible for both the lyrics and composition. The National Heritage Center stated, "The song features an easy melody and lyrics," and added, "It can help convey the value of our intangible heritage in a friendly way."

A Scene from the "Boyiji Anado" Music Video

The National Heritage Center is also holding a video contest themed around national intangible heritage community categories. Community categories refer to intangible heritage that has been preserved by citizens and local communities together, without designating specific holders or organizations, such as Arirang, Kimchi-making, and Hanbok lifestyle. To enter the contest, participants must create and submit a video promoting community categories using the promotional song. Eight winning entries will be selected through expert evaluation and a public vote. The submission period runs from July 8 to August 25.