[Market Focus] MobiDays Jumps 11% on Rosy Outlook for Second Half Earnings

MobiDays is showing strong performance in early trading.

As of 9:03 a.m. on July 7, MobiDays was trading at 1,903 won, up 11.74% (200 won) from the previous trading day.

Recently, investment sentiment has been boosted by securities industry analysis indicating that MobiDays continues to see growth in its mobile gaming and K-pop businesses through its subsidiaries. Additionally, the company is expected to achieve further expansion in its core business in the second half of this year, driven by new marketing solutions.

MobiDays is an online advertising agency partnered with companies such as Google, Meta, TikTok, Naver, and Kakao. Through its subsidiaries, it operates online sales and export businesses for mobile games, K-pop albums, and merchandise (MD).

Choi Jaeho, a researcher at Hana Securities, stated, "The mobile game publishing subsidiary of MobiDays, MobiGames, continues to grow." He explained, "'Roem Jjakttung Game,' launched in November 2024, achieved top rankings in domestic and international stores and announced plans for global expansion in May this year." Regarding the subsidiary MobiContentsTech, he added, "The company is expanding its business by acquiring the K-pop album and merchandise planning and distribution sales platform 'CocoDive' in 2023," and predicted that performance will improve as demand for K-pop merchandise increases.

In the first quarter, MobiDays recorded sales of 11.1 billion won, a 64.4% increase compared to the same period last year, and achieved a turnaround to operating profit, posting 700 million won.