Dotmill, a company specializing in immersive content, announced on July 4 that it successfully concluded its participation in the 'IAAPA Expo Asia 2025,' held in Shanghai, China from June 30 to July 2, where it showcased its own spatial content brands.
IAAPA Expo Asia is the largest attractions industry expo in the Asia-Pacific region, bringing together global theme park operators, resort developers, water park professionals, and other industry experts to share the latest technologies and content trends.
This year's event featured more than 300 exhibitors and over 10,000 industry professionals, facilitating active business exchanges. Through this opportunity, Dotmill was able to solidify its prospects for entering the Asian and global markets.
At the exhibition, Dotmill presented its spatial content brands such as 'OPCI,' 'Glow Safari,' 'Lunafall,' and 'Water World,' realized through VR technology. By enabling buyers to experience traditional offline theme park content in an immersive virtual environment, the company allowed for a more intuitive understanding of its content production capabilities and sense of realism. In particular, Dotmill's immersive interaction design and ability to build theme-based universes received strong interest and positive evaluations from local industry professionals.
During the event, Dotmill also held numerous one-on-one business meetings with theme park operators and content distributors from Asia, as well as Europe, Oceania, and Africa, reaching the stage of discussing collaborations with multiple overseas companies.
Jung Haeun, CEO of Dotmill, stated, "This was an opportunity to confirm that our spatial content, which has been validated in Korea, is also competitive in overseas markets," adding, "It was a meaningful chance to assess the effectiveness of an export-oriented content business model, going beyond a simple content showcase."
Meanwhile, Dotmill plans to use this expo as a springboard to accelerate the export of its spatial IP, focusing on the Asian market. In addition, the company aims to diversify its XR-based immersive content distribution network through strategic partnerships with local partners and strengthen its brand presence in the global market.
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