Bluepoint Partners, an early-stage startup accelerator (AC), has proposed "Studiobi," a startup collaboration platform, as a new growth engine for large and mid-sized companies.
On July 3, Bluepoint announced that it held the "Studiobi Open Day" at Startup Alliance N Space in Gangnam-gu, Seoul. The event was attended by more than 60 managers in charge of new business, open innovation, or innovation strategy from major domestic conglomerates, mid-sized companies, and public institutions.
Studiobi was designed based on Bluepoint's years of experience collaborating with external companies. Bluepoint has carried out various forms of open innovation with GS Group, Hansol Group, LG Electronics, LG Uplus, POSCO, and others.
On this day, Bluepoint emphasized through the Studiobi Open Day that corporate open innovation should not be limited to simple connections with startups. The company stressed that startups should be viewed as experts who can solve corporate challenges from a new perspective, and that these relationships should evolve into strategic partnerships.
Lee Miyoung, Head of Bluepoint Venture Studio Group, said, "There needs to be a link that can both understand startups and awaken the internal innovation DNA of companies," adding, "Studiobi is a model where Bluepoint acts as both planner and accelerator, integrating startup methodologies and processes to deliver results."
Studiobi provides "Startup Building" and "Startup Connect" for large and mid-sized companies that need innovation but are unfamiliar with the startup approach. "Startup Building" utilizes internal resources such as talent and technology to create in-house ventures and company building. For companies seeking external innovation, "Startup Connect" offers solutions such as proof of concept (PoC) projects and dedicated funds.
According to Bluepoint, these solutions allow large and mid-sized companies to leverage methodologies already established within Bluepoint, increasing the efficiency of startup collaboration and innovation, and directly contributing to revenue growth by expanding strategic partnerships. In fact, GS Energy made a strategic investment of 3 billion won in Scalar Data, a participant in open innovation with Bluepoint.
Kang Sinhyung, a professor at Chungnam National University who gave a presentation on "Types and Cases of Open Innovation in Large and Mid-Sized Companies," also emphasized the importance of mediators between large companies and startups. Professor Kang said, "To maximize strategic outcomes, it is essential to clarify what should be innovated through startup partnerships first," adding, "It is important to coordinate and align the collaboration objectives of both startups and large companies."
Lee Yonggwan, CEO of Bluepoint, said, "New businesses require a 'Zero to One' approach, but sometimes it is difficult to find direction due to overly high expectations," adding, "Because creating a good structure is important, we will continue to create opportunities to discuss and share these concerns together in order to find much better solutions."
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