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"Check Wine Information with a Single Photo"... GS Retail Introduces 'AI Image Search'

New Feature Introduced to Wine25Plus
Highly Accurate Search Makes Choosing Wine Easier

GS Retail announced on July 4 that it has introduced an artificial intelligence (AI) image search feature to its alcoholic beverage platform, Wine25Plus. Wine25Plus is a service that allows users to conveniently order from a selection of about 10,000 types of alcoholic beverages through a mobile app and pick them up at a nearby GS25 convenience store or GS The Fresh location at their preferred time.

"Check Wine Information with a Single Photo"... GS Retail Introduces 'AI Image Search' The model is checking wine using the AI image search feature of Wine25Plus within the Our Neighborhood GS app. Provided by GS Retail.

This feature can be accessed by selecting the AI image search option within the Wine25Plus menu of the Our Neighborhood GS app. Without the need to scan a QR code or barcode, customers can simply take a photo of a product or upload an existing image to instantly access information not only about related wines but also a wide range of other alcoholic beverages in real time.


The AI image search function was developed to reduce the difficulty customers face when choosing products in liquor stores and to support easier and more accurate decision-making. Wine25Plus offers information and product reviews for approximately 10,000 types of alcoholic beverages, providing detailed descriptions and review data for each product to offer practical assistance in customers’ purchasing decisions.


In addition to wine, the feature accurately recognizes a variety of alcoholic beverages including whiskey, traditional Korean liquors, sake, and baijiu. The accuracy has been improved by applying an AI-optimized model and enhancing the search architecture. In preliminary tests, the feature recorded a high recognition success rate for search results, excluding products not sold on Wine25Plus.


According to GS Retail, the daily average number of alcoholic beverage searches on Wine25Plus currently reaches about 9,000. The company expects that the introduction of this AI-based service will offer customers a new level of shopping convenience.


Seo Dongwoo, Head of Platform DX at GS Retail, stated, "The AI image search in Wine25Plus is focused not just on adopting technology, but on enhancing convenience in ways customers can truly experience." He added, "We will continue to expand AI-based services to set a new standard for customer experience in the future."


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