Hankook & Company is significantly strengthening its on-site communication with domestic dealerships and client companies for 'Hankook Battery.'
On July 2, Hankook & Company announced that it had held a meeting on June 17 at the Hankook Technodome, the group's central research center located in Yuseong-gu, Daejeon, inviting representatives from more than 30 dealerships nationwide.
The event was attended by Park Jongho, CEO of Hankook & Company, as well as sales and marketing managers from the battery business division. They shared insights on industrial trends for 2025, key related policies, and directions for product improvement in response to these developments.
At the meeting, Hankook & Company introduced marketing strategies to enhance the brand awareness of 'Hankook Battery,' discussed collaboration plans with dealerships, and pledged joint efforts to boost sales.
Hankook & Company held the 2025 dealership meeting to strengthen sales activities for 'Hankook Battery.' Photo by Hankook & Company
In July, the company plans to hold a 'Technical Seminar' for client companies. The Technical Seminar has been held since last year and has become an event where participants can directly experience the product competitiveness of Hankook brand batteries through tours of the Jeonju plant, the core domestic production base.
Hankook & Company is conducting marketing activities for automotive lead-acid batteries under the global 'Hankook' brand. To this end, the company regularly holds meetings and seminars for dealerships and client companies. This year, it aims to expand the scale of these events, strengthen partnerships, and enhance brand awareness among domestic consumers.
A representative from Hankook & Company stated, "In a rapidly changing domestic market environment, we will identify opportunities through on-site communication with dealerships and client companies, and further strengthen marketing activities to increase brand awareness."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
