Exterior view of the Xi brand popup store installed at Incheon International Airport. GS Construction
On July 2, GS Construction announced that its residential brand Xi has opened a popup store at Incheon International Airport, marking the first time a construction company has done so. The popup store will operate throughout the month of July.
The Xi popup store, themed "Everyday Life as a Journey," is located in the departure hall of Terminal 1 at Incheon International Airport. The booth features a large LED screen displaying "media art" inspired by Xi's architecture, landscaping, and community spaces. The video content is designed to intuitively convey the connection between the values pursued by the airport and the Xi brand.
Within the booth, a photo kiosk offers an interactive customer experience, allowing visitors to take generative AI profile photos. The system recognizes faces and provides profile images that reflect the experiences or inspiration travelers anticipate from their journeys. Gifts will be given to customers who participate in this experience.
In the external exhibition zone, goods embodying the Xi brand philosophy are on display. Every Friday and Saturday this month, participants in a roulette event will have the chance to receive Xi merchandise.
Additionally, brand specialists will be stationed at the popup store to directly explain the intent behind the content and the Xi brand philosophy, helping customers gain a deeper understanding of the brand through direct communication.
A representative from GS Construction stated, "We plan to continue seeking various touchpoints with customers to actively promote the Xi brand philosophy."
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