LG Uplus Expands SME Sales Channels with Offline Exhibitions at Gangnam and Busan Stores

Supporting Sales Channels Through Offline 'Ilsangui Teum' Stores and Online Platforms
Providing Product Experience Data as Well

LG Uplus is strengthening coexistence with small and medium-sized enterprises by introducing and supporting the sales of their products through offline channels. The photo shows an LG Uplus employee inspecting the product sales area set up at ‘Ilsangbi Ilsangui Teum by U+’ near Gangnam Station in Seoul. Photo by LG Uplus

LG Uplus is set to support the sales of small and medium-sized enterprise (SME) products by utilizing offline stores and digital platforms.

On July 2, LG Uplus announced that it has partnered with the Korea Small & Venture Business Distribution Center to establish exhibition spaces for SME products at the 'Ilsangbi Ilsangui Teum by U+' complex cultural space near Gangnam Station in Seoul and the 'Ilsangui Teum' store in Seomyeon, Busan. Products from a total of 63 SMEs, including mobile accessories and living and beauty items, will be showcased at these two stores.

According to the 'SME Business Outlook Survey for July 2025' conducted last month by the Korea Federation of SMEs, 61.4% of the 3,086 responding companies reported experiencing sluggish sales. Through this program, LG Uplus aims to provide new sales channels and practical opportunities for revenue growth to SMEs struggling to secure distribution channels.

LG Uplus plans to go beyond simply offering offline spaces by analyzing product experience data from customers visiting the stores and providing this information to SMEs. This is expected to assist with product improvement and the development of marketing strategies. The company is also considering expanding these spaces based on the results of the exhibitions and sales.

Online sales support will also be provided through the digital commerce platform 'U+Kok.' LG Uplus is featuring SME products on 'U+Kok' and has reduced the sales commission fees for participating companies, thereby lowering distribution costs. This enables SMEs to expand their customer touchpoints and increase brand awareness through online channels.

Lee Hyunseung, Executive Vice President in charge of Subscription/Omni Platform at LG Uplus, stated, "This program was designed to help SMEs gain new distribution opportunities and expand customer contact points based on our experience in operating offline stores," adding, "We will continue to develop differentiated customer experiences and win-win models going forward."

Meanwhile, 'Ilsangui Teum' is a complex cultural space targeting Generation Z, offering a variety of brand collaboration exhibitions and experiential content. The 28 specialized 'Ilsangui Teum' stores nationwide support not only telecommunications consultations but also regionally tailored experiences and product sales.