Shilla Duty Free Signs Agreement with Paradise City to Attract Foreign Tourists

Collaboration to Attract Foreign Tourists
Based on Duty-Free and Integrated Resort Operation Experience and Expertise

On July 2, Shilla Duty Free announced that it will collaborate with Paradise City, the integrated resort located in Yeongjongdo, Incheon, to jointly attract foreign tourists.

Choi Jonghwan, CEO of Paradise Segasami (fifth from the left), and Kim Junhwan, Vice President and Head of the TR Division at Hotel Shilla (fifth from the right), along with representatives from both companies, are posing for a commemorative photo after signing a business agreement to promote the attraction of foreign tourists. Photo by Hotel Shilla

The two companies stated that they had signed a business agreement the previous day at Paradise City to promote the attraction of foreign tourists. Under this agreement, Shilla Duty Free will offer Paradise Casino membership customers a range of benefits, including membership upgrades at Shilla Duty Free, prepaid cards that can be used like cash, and discount coupons. In addition, depending on the membership tier at Paradise Casino, customers can receive various VIP benefits, including the highest-level Black Membership privileges.

Until August 14, the two companies will also run a joint promotion, the 'Lucky Draw Event.' This event targets foreign customers who make purchases of $100 or more at Shilla Duty Free's Seoul, Jeju, and Incheon Airport locations. More than 300 winners will receive prizes such as Paradise City accommodation vouchers, Cimer and Wonderbox vouchers, and 'Scent of Paradise Room & Fabric Spray.' In addition, all participants in the promotion will receive a 10,000 KRW prepaid card that can be used for purchases of $50 or more at Shilla Duty Free.

A representative from Shilla Duty Free stated, "With the number of tourists visiting Korea expected to increase in the third quarter, we will further strengthen our marketing efforts, including expanding cooperation to attract more foreign VIP customers to Shilla Duty Free's Incheon Airport store."