BGF Retail Strengthens Child Safety with Ocon through Content Development Collaboration

Agreement Signed with Content Company Ocon, Creator of "Pororo" and "Dibo"
Joint Development of Content Utilizing Character IP

On July 2, BGF Retail, which operates the convenience store CU, announced that it will collaborate with the content company Ocon (OCON), known for the popular character "Pororo," to develop child safety content.

Convenience store CU, operated by BGF Retail, is conducting the iCU campaign together with Ocon. Provided by BGF Retail

On this day, BGF Retail and Ocon signed the "iCU Alliance" agreement in the main conference room on the 7th floor of the BGF Retail headquarters in Gangnam-gu, Seoul.

The iCU Alliance is an open consultative body that leads child safety by collaborating with private companies from various industries, aiming to create a safe growth environment for children and to establish a community safety network.

This agreement is part of a private sector cooperation project designed to enhance the awareness and accessibility of the child safety social contribution program "iCU." It marks the second partnership, following last year's collaboration with Focus Media Korea, an elevator TV advertising company.

The two companies plan to jointly produce content utilizing character IP. The iCU campaign will be expanded through more than 18,500 CU stores nationwide. In addition, by linking with Ocon's major events such as the Pororo movie premiere, they will deliver the child abduction prevention message, "If you get lost, go to CU," to children.

To achieve this, both parties have pledged ongoing cooperation, including: ▲ production of child content based on character IP ▲ seasonal child safety campaigns and promotions ▲ joint publicity using social networking service (SNS) channels and content distribution networks.

Ryu Cheolhan, Head of Management Support at BGF Retail, stated, "This collaboration with Ocon, which has popular characters and outstanding content capabilities, will greatly contribute to creating a safer social environment for children," adding, "In the future, CU will continue to expand cooperation with various companies and institutions to develop iCU into a sustainable model of social solidarity."