- Announcing a Vision as a "Leader in the Protein Market"
Taking a Step Further as a Brand Filled with Health, Safety, Trust, and Joy
- 44th Anniversary Promotion with Increased Product Weight
Launching Special Customer Appreciation Events
Dahyang has officially announced its vision to become a comprehensive livestock and meat processing company encompassing not only duck meat but also a wide range of meat products, marking its 44th anniversary.
Over the years, Dahyang has led the popularization of duck meat in Korea under the motto "Healthy Table, New Food Lifestyle." Recently, the company has expanded its product lineup beyond duck to include chicken and pork, now offering more than 50 types of retail products.
Building on this experience, Dahyang has introduced a new brand vision as a "leader in the protein market." This vision emphasizes the importance of protein content, a key nutritional component of its products, and expresses the company's commitment to leading the market as a comprehensive livestock and meat processing company.
Most of Dahyang's main product lines consist of high-quality foods rich in protein. For example, Dahyang Smoked Duck Slices 600g contains 18g of protein per 100g, boasting one of the highest protein contents and quality among processed meat products in Korea.
In particular, Dahyang's greatest strength and pride lies in its top-tier "Safe Food One-Stop System," built over 44 years of expertise, as well as collaboration among affiliates and a vertically integrated production infrastructure.
Dahyang's goal goes beyond simply selling meat; it aims to establish a healthy food culture for everyone. In fact, Dahyang has provided reliable food products through various affiliates, including Dasol, the largest duck production facility in Asia; Farmduck, a company specializing in duck processing; Misterduck, which produces fresh meat; Koreaduckerd, a company specializing in native chicken and chicken skewers; and UPFNB, a state-of-the-art comprehensive meat processing smart factory.
In addition, Dahyang is strengthening its vertically integrated system covering the entire process from hatching to slaughter, processing, and distribution through various affiliates, such as Joongang Livestock, which launched the new "Dahyang Handon" and premium brand "Dahyang Handon YBD," and Joongang Livestock Iksan, which will become the largest slaughtering and meat processing system in Jeonbuk upon completion next year.
Based on this integrated production system built on its affiliates, Dahyang is expected to grow into a company that not only provides fresh and healthy meat products to improve consumers' lifestyles but also leads a sustainable food culture based on trust as a truly comprehensive livestock and meat processing company.
Meanwhile, to express gratitude to its customers, Dahyang is running a limited promotion for its 44th anniversary by increasing the weight of its popular "Dahyang Smoked Duck" series by 100g.
This promotion includes various sizes, such as the flagship Dahyang Smoked Duck 600g, and Dahyang's products, which are easy to grill at home, are available at offline and online distribution channels nationwide.
In addition, to thank customers who have trusted and purchased Dahyang's products, the company will hold the "Dahyang 44th Anniversary Review Event" from July to September.
For this event, customers who purchase Dahyang duck products online or offline and write a photo review will be eligible, and in October, selected customers with outstanding reviews will receive various prizes. Participation is possible through the QR code on the 44th-anniversary products.
A Dahyang representative stated, "Trust with our customers has been the key driving force in our growth from a single duck breed to a comprehensive livestock and meat processing brand over the past 44 years," and added, "Going forward, Dahyang will continue to be a brand that takes responsibility for the nation's table and, as a leader in the protein market, will work together with consumers to create a healthy and safe food culture that meets their expectations."
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