Baemin Publishes '2025 Dining-Out Trends Vol.2'
Highlights Keywords Such as Taco, Solo Dining, and Nationwide Local
"Providing Restaurant Owners with a Variety of Insightful Content"
On July 1, Woowa Brothers, the operator of Baemin, identified "Taco Remix," "A Bowl for Everyone," and "Nationwide Local" as the top three dining-out trends for the second quarter.
The first keyword, "Taco Remix," highlights the recent surge in popularity of tacos among consumers. According to data analyzed by Baemin, as of April this year, there were approximately 21,000 restaurants selling tacos, representing a 20% increase compared to two years ago. The number of orders also rose significantly, from about 80,000 in 2022 to 145,000 last year.
Tacos have consistently enjoyed popularity due to their exotic appeal and the fact that they are simpler to enjoy compared to other menu items. Recently, combinations with a variety of dishes such as grilled meat, kimchi pancakes, and braised chicken have gained popularity among MZ generation consumers. A Baemin representative stated, "Tacos featuring guacamole and salsa are also in line with the health trend, so we expect their popularity to continue."
"A Bowl for Everyone" is a keyword that reflects the growing importance of single-serving and low-priced menu options for restaurant management in Korea's dining-out market, where solo dining has become commonplace. According to Baemin's own research, the proportion of consumers who responded positively to solo dining on social networking services (SNS) surged from 56% in 2014 to 83% in 2025, driven by the increase in single-person households and the growth of the delivery market. In response, Baemin is actively leveraging this trend by offering the "Han-geureut" service, which allows customers in major regions nationwide, including the Seoul metropolitan area, to order single-serving meals without a minimum order amount.
"Nationwide Local" is a keyword that demonstrates the continued rise in consumer interest in regional foods and ingredients. At Baemin, the number of restaurants selling so-called "local keyword menus"?dishes with regional names such as "Busan-style boiled pork soup," "Jeju green tangerine ade," and "Gwangju-style duck stew"?reached about 200,000 as of the first quarter of this year. A Baemin representative commented, "More restaurants are not only using regional ingredients but also incorporating hidden local stories into their menus, making comprehensive use of regional content."
Meanwhile, Woowa Brothers included a wealth of on-site interviews and expert analyses in the latest "2025 Dining-Out Trends Vol.2" to provide restaurant owners with practical insights they can apply to their businesses.
Kwon Yonggyu, Head of the Partner Growth Center at Woowa Brothers, said, "We are continuously preparing content that highlights the latest dining-out trends so that restaurant owners can respond quickly to the rapidly changing food service industry environment. In addition to dining-out trends, we will continue to provide a variety of insights to restaurant owners through Baemin Trend, Baemin Dining-Out Conference, and other initiatives."
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