A 160-Year-Old Beer Embodying the Italian Lifestyle
Distinctive Hop Flavors and the Aroma of Roasted Whole Wheat
Heineken Korea announced on July 1 that it will expand the import and distribution of 'Birra Moretti,' the No.1 beer brand in Italy, in the domestic market.
Birra Moretti is a premium lager beer that was first brewed in 1859 in Udine, northern Italy. With a tradition spanning over 160 years, it has established itself as the most beloved beer in Italy. The brand embodies Italian craftsmanship and the pursuit of everyday happiness, representing an authentic Italian lifestyle. It is currently sold in more than 40 countries worldwide and continues to enjoy steady popularity in the global market.
Birra Moretti is crafted using high-quality ingredients and traditional brewing techniques. Its distinctive flavor profile features unique hops and the aroma of roasted whole wheat. With a smooth finish and clean taste, it pairs well with a variety of foods, and is especially renowned for its perfect pairing with Italian dishes such as pasta and pizza.
The product is available in two formats: a 330mL bottle and a 440mL can. The bottled version can be found at premium Italian restaurants nationwide, while the canned version is available at convenience stores and large supermarkets. The alcohol content is 4.6%.
Park Sugyeong, Marketing Manager at Heineken Korea, stated, "We plan to deliver a new culinary experience and brand value to Korean consumers through a differentiated distribution strategy focused on premium Italian restaurants."
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