GS25 Partners with SKT T Membership... "The Only Convenience Store Offering Discounts from All Three Major Telecom Memberships"

"200 Won Discount per 1,000 Won on FF Products Every Tuesday"

Convenience store GS25 announced on July 1 that it is launching a new T Membership discount benefit in partnership with SKT, starting from July 1. With this, GS25 has become the only convenience store in the industry to offer membership discount benefits from all three major Korean telecom companies?KT, LGU+, and now SKT.

The customer is using SKT T Membership at GS25. Provided by GS25.

GS25 will provide instant membership discounts every Tuesday to SKT T Membership customers on all FF (Fresh Food) products, including lunchboxes, gimbap, rice balls, sandwiches, and hamburgers. The discount method is "200 won per 1,000 won," and the same conditions apply to all T Membership tiers, limited to once per day and up to a maximum discount of 20,000 won per day.

This collaboration was designed by GS25 and SKT to provide customers with practical, customer-centric benefits. Since April 2023, GS25 and SKT have been running the "0 day promotion" targeting Generation Z. GS25 coupons in this promotion have consistently sold out the fastest each month, demonstrating significant popularity. Through this, it was confirmed that SKT customers have a high preference for and satisfaction with GS25, which led to discussions about expanding the T Membership partnership.

GS25 pursued this collaboration with the goal of attracting more new customers, while SKT aimed to enhance membership satisfaction. Moving forward, the two companies plan to expand the range of discounted items and sequentially introduce T Membership collaboration products and various promotions.

Lee Jeongpyo, Head of Marketing at GS Retail, said, "As the only convenience store partnered with all three major telecom companies' memberships, GS25 has become a consumption channel where customers can enjoy practical benefits regardless of their telecom provider," adding, "We will continue to strengthen various membership-based partnership marketing and customer benefits so that convenience stores can become true 'lifestyle culture platforms' beyond just a distribution channel."