NH Investment & Securities Launches "Investment Champions League"

On June 30, NH Investment & Securities announced the launch of its new content service, "Investment Champions League" (hereafter, "Investment Champs"), which combines investment strategy insights with customer engagement features.

Investment Champs is a service for customers trading domestic and international stocks and exchange-traded funds (ETFs). NH Investment & Securities’ in-house investment experts, known as digital advisors, directly develop a variety of investment strategies and provide them through the mobile trading system (MTS). Customers can select strategies that best fit their investment goals and risk preferences and apply them to real investments.

One distinctive feature of Investment Champs is its use of a soccer theme: digital advisors are called "coaches," the investment strategies they create are "teams," and the stocks that make up each team are referred to as "players." Team names combine investment styles with keywords and characters, such as "Cheetah Running on Charts" and "Squirrel Gathering Dividends," to highlight each strategy’s unique characteristics and make them easier for customers to understand.

NH Investment & Securities customers can participate in various ways, such as following (adding to favorites) teams of interest or leaving feedback directly for the coaches. Customers who meet certain requirements can also request investment consultations with advisors by phone. Each team’s performance is displayed in a professional sports ranking table format to increase customer interest and engagement.

To celebrate the launch of Investment Champs, NH Investment & Securities will host a variety of customer events through the end of August. These include the "Weekly Match Prediction Event," where 500 customers each week who correctly predict the winning team in the weekly return matchup will receive a coffee gifticon, and the "Communicate with the Coach Event," where 100 customers who add a team to their favorites or leave feedback for a coach will be randomly selected to receive an investment support fund worth 10,000 won.

Kang Minhun, Head of Digital Business at NH Investment & Securities, stated, "Investment Champs is an interactive content service that allows customers to compare a variety of expert strategies, communicate with teams that match their investment style, and gain insights." He emphasized, "The key is to offer an experience that enables customers to actively engage in investing, rather than simply consuming information." He added, "Going forward, we will continue to expand content that enhances both understanding and interest in investing, taking the lead in building an investment insight platform."