Boseong County and Ogada Join Forces for "Kiwi" Beverage Development and Marketing

Available at Baekeok Coffee Stores Nationwide Starting in July

Boseong County in South Jeolla Province announced on June 30 that it had signed a Memorandum of Understanding (MOU) on June 27 with Ogada Co., Ltd. (CEO Choi Seungyun), known for the domestic coffee franchise "Baekeok Coffee," to develop beverages using kiwis produced in Boseong and to promote joint marketing efforts.

The agreement includes the launch of new beverage products made with Boseong kiwis, marketing initiatives using the joint brand "Kiwikiki," and the expansion of distribution networks in collaboration with local farms. It is drawing attention as a successful model of collaboration between local governments and private companies.

Kim Cheolwoo, Bosung County Governor, and Choi Seungyun, CEO of Ogada Co., Ltd., along with related staff, are signing a Memorandum of Understanding (MOU). Provided by Bosung County

To strengthen the competitiveness of Boseong kiwis, the county launched the joint brand "Kiwikiki" at the end of last year and has since focused on enhancing its image as a premium fruit and securing stable sales channels.

Starting in July, Boseong County and Baekeok Coffee plan to introduce new menu items featuring the Boseong kiwi joint brand "Kiwikiki" at stores nationwide, and to expand consumer engagement through various promotional activities, including SNS campaigns and offline discount events.

Kim Cheolwoo, County Governor, stated, "Boseong kiwi, registered as Geographical Indication No. 111 for agricultural products, accounts for 22% of the national production and is undoubtedly the region's representative specialty product, with quality among the best in the country. I expect that this agreement will not only enhance the brand value of Boseong kiwi but also serve as an opportunity to increase the actual income of local farmers."

Choi Seungyun, CEO of Ogada Co., Ltd., said, "Boseong kiwi, known for its excellent taste and nutrition, is a highly attractive resource in the rapidly growing health beverage market. We are committed to delivering not just a product but also a sense of pride in Boseong to consumers."