Seven Eleven to Hold "711 Day" Next Month... One Extra Beverage or Ice Cream Given

"Everyday Lucky Seven Eleven Day" Throughout July
Average 20% Basic Discount on 36 Types of Beer Bundles

Seven Eleven announced on June 30 that it will hold the "Everyday Lucky Seven Eleven" event in celebration of "711 Day" this July.

July Seven Eleven Day. Provided by Seven Eleven

First launched in 2014, 711 Day is an event that incorporates the numbers 7 and 11, which represent the identity of Seven Eleven, to offer benefits to consumers. This year, the event will focus on popular summer peak season items.

Throughout July, a lucky giveaway event will be held, offering one additional item regardless of brand or product price. The eligible items include 200 types of beverages and 110 types of ice cream.

Beer, which sees high demand in summer, will also be offered at the lowest prices. For 36 types of domestic and imported beer bundle products, an average basic discount of 20% will be provided, along with an additional 20% partnership discount (using KakaoPay Money, Lotte, Samsung, or BC cards). The discount is limited to 10,000 KRW per purchase.

In addition, during early and mid-July, mid to late July, and a specific week (July 7-11), over 60 items?including fresh foods, snacks, side dishes, instant noodles, and traditional liquor?will be available in 1+1 giveaway and discount promotions.

Kim Hyunkyung, head of marketing at Seven Eleven, said, "We have prepared this event with convenience store food and beverages that are essential during the hot summer season for 711 Day. As this is a signature event representing Seven Eleven, we will continue to expand it so that it not only provides tangible benefits to customers but also becomes a festive occasion."