Launching New Volumer Campaign with the Concept of "Comfort Delivered to You" Starting July 1
Classys Inc. (CEO Baek Seunghan) has selected actor Park Seojun as the brand ambassador for its Monopolar RF (radiofrequency) device, Volumer.
Classys, a global leader in the medical aesthetics device market, determined that Park Seojun's widespread recognition across age groups and genders, as well as the familiarity and trust he has built through his various activities in dramas and films, would effectively communicate the image of the Volumer brand. As a result, he was chosen as the Volumer brand model, and a comprehensive new advertising campaign will be launched starting in July.
The new advertising campaign featuring Park Seojun is themed "Comfort Delivered to You," using the double meaning of "comfort" to convey both the personalized treatment and the efficacy of Volumer. In addition, Classys aims to sensibly highlight the excellence of Volumer through Park Seojun's healthy and sophisticated image. The campaign will be unveiled through TV, outdoor media, and a variety of digital media channels.
Since its initial launch in Korea in 2022, Classys' Volumer has received positive feedback for its user-centered UI, compact design, and intuitive handpiece configuration. The company is also accelerating its entry into major overseas markets such as the United States, Europe, and Thailand, further expanding its presence in the global medical aesthetics field.
A representative from Classys stated, "We hope that, together with Park Seojun, who continues to be active in various genres including dramas, films, and entertainment shows, Volumer can become even more approachable to consumers."
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